The Launch of Kee Wah Bakery Flagship Store in Wan Chai, Lee Tung Avenue

On the penultimate day of Chinese New Year celebrations, Kee Wah Bakery decided to hold its official launch.

I happened to walk in the day before and saw them fixing up the models and generally sprucing up the shop.


The launch party in the store caused a huge pedestrian jam on the sidewalk. 

Welcome! Welcome!

And I swiftly realised that it was because the staff were out on the pavement and there were a few celebrities within the shop, hence massive crowding by its windows for everyone trying to catch a glimpse.

 
When I asked the girls outside who the celebrity was, they answered “which one? There are several…” ok, I’ll admit my celebrity knowledge is pretty thin. But I did recognise this guys stature, he’s in a lot of ads.

This Kee Wah flagship store in Wanchai is quite nicely designed. It’s reminiscent of the original store they had in Kowloon. The owners commissioned a model layout of the exterior and interior of the original shop. Nice touch.


With the little lights on, it isn’t difficult to imagine what it used to look like.


Wonderful detailing, right down to the minibus.


The interiors are just as spectacular. No details were spared, right down to the individual cakes and bottled sweets.

The store managed to incorporate a small real time bakery for freshly baked goods. I’m not sure if that’s permanent or just to impress the visitors for the first couple of weeks.



The store has all the treats in every possible combination. They have the traditional wife cakes in single and multiple packages, the more modern recipes, the cutesy stuff and the special box gift sets. They also have the Taiwanese style pineapple tarts. 


There are two feature walls, one with a black and white tonal mural of a Hong Kong stairway (reminds me of Pottinger Street), the other with black and white photographs on their operating history.


What I appreciated about this store, is how they factored in disabled access. There’s a nice ramp on one side of the shop. Perfect for mommies with strollers.


You can see that business is brisk. It was launched with total professionalism and timing to coincide with Chinese New Year, a time of gifting and when loved ones would be visiting from other parts of the world.

Business is brisk
Loading area out back with replenishments

It’s worth a visit if you’re in the neighbourhood. The store is right across from Hopewell Center.
Kee Wah Flagship, the old and the new. Still retains the same look, down to the lightbulbs hanging above the shop

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