One of my neighbours told me that he was invited to test drive a Rolls Royce in Hong Kong via LinkedIn last week.
He was very surprised to have made it onto the target list and quite intrigued about how the algorithm/ marketing person decides what job titles would be the right level for Rolls Royce ownership. (R, if you do go, can we join you for the ride?)
I walk past the McLaren and Rolls Royce dealerships in Wu Chung House, Wanchai, almost everyday. I’ve seen parties thrown in the Rolls Royce showroom but never seen anyone browsing. The “Wraiths” do disappear from time to time, presumably for photo shoots, display elsewhere or perhaps test drives. It’s always a sight when the staff open those glass doors and drive the Rolls straight out onto the pavement, off the curb bouncing off onto the street.
The McLaren showroom is a different matter. Linked to the Rolls showroom by an internal door (same owner perhaps), it’s starkly contrasted by having a black interior floor and ceiling. The Rolls Royce showroom is lit up in a “heavenly white” (sort of a creamy butter-white actually).
The McLaren showroom hasn’t hosted any parties but it does occasionally host interviews and provides a backdrop. A sports supercar or two do occasionally disappear for a day or two but nowhere near as often as the Rolls Royce.
The McLaren cars are quite a marvel to look at, although I wish that the owner and staff would not be such anti social and marketing idiots. I mean, why put a toy McLaren car in the window that says “Not For Sale”?
If it’s not for interacting, why display it at all? Tesla on the other hand has a toy car in the window and it is for sale. You can get the same colour car for your kid. Inspiration and aspiration both rolled into one.
Here’s a list of speeds versus price of McLaren versus the new everyday supercar, Tesla. Now that’s a value proposition.
Unfortunately McLaren is spelt incorrectly in the table above but you get the idea.